Living in Betty’s Bay, a tiny seaside town in South Africa with a population of just 1,380, I knew early on that a traditional brick-and-mortar business wasn’t going to work for me. Most residents are pensioners, and foot traffic was more like a gentle stroll. But God had bigger plans.
When I began my digital journey, I started in network marketing, partnering with an international beauty company that shipped products worldwide. To me, this was the perfect business model, based on where I was based, but as time passed, I felt an undeniable void. I had moments of success—some seasons flourishing, others dry. Recruiting, a major part of network marketing success, didn’t align with who I am on the inside. I knew I needed something more, something different.
So I did what I always do when I’m unsure: I prayed. I asked God to guide me to something where I could serve Him while also building a purpose-driven business.
In May 2020, I fell seriously ill. It felt like COVID, though my test said otherwise. During that time of forced stillness, God downloaded clarity straight into my soul. I didn’t move immediately, I tend to overthink and over-analyze everything – Typical type A personality here! I needed all my ducks in a row first. I played the waiting game – waiting until every thing feels right, until all the puzzle pieces were in place. But by August, I pivoted although I haven’t had everything figured out as yet. I started acting in obedience and faith. I turned my personal Instagram page into a ministry-centered platform focused on discovering and living a life on purpose.
It wasn’t a business. It was obedience. And although I wasn’t monetising it as yet, I was deeply fulfilled. To my surprise, without promoting my network marketing business, people started reaching out. Obedience brings favor.
Fast forward to 2022, and my message was reaching thousands monthly. Then came the curveball: breast cancer. A lump discovered in May, diagnosed in October. I went silent. But even in that hidden season, I kept learning. It was a time of preparation. I invested in mid to high-ticket programs and absorbed all I could.
By November 2024, I was ready. Ready for a comeback, ready to do it again, but this time, I had both clarity and strategy. And I finally started living my dream i.e running a soul-aligned online business that honored God and served others.
Here are 5 Faith-Fueled Principles that scaled my business and can inspire yours too:
1. Align Your Business to Your Divine Design
Not all online business strategies are created equal. You have to uncover what aligns with how God wired you. This involves deep self-reflection and an honest assessment of your unique strengths, passions, and values. By understanding your intrinsic gifts and the purpose you feel called to fulfill, you can create a business model that resonates not only with your personal beliefs but also with your target audience. Embrace the qualities that make you different, and use them to cultivate a brand that is authentic and true to your divine design. When your business reflects your true self, it not only enhances your personal fulfillment but also attracts like-minded individuals who are drawn to your vision and mission.
Body and soul, I am marvelously made! I worship in adoration—what a creation!” — Psalm 139:14 (MSG) Your business should reflect that truth. Find a strategy that feels like YOU.
2. Purpose Over Promotion
Your purpose isn’t something you find—you were born with it. Your job is to uncover it through reflection and exploration of your true passions and values. This journey of self-discovery involves peeling back the layers of societal expectations and external pressures to reveal what genuinely drives you. Marketing becomes magnetic when it’s rooted in purpose, not pressure; it resonates deeply with your audience, creating a connection that goes beyond mere transactions, it becomes transformational. When you communicate your purpose, you attract individuals who share your vision and values, leading to meaningful relationships built on authenticity and trust. In this context, your marketing efforts transform into a powerful vehicle for change, inspiring others to join you on this purposeful journey.
Make a careful exploration of who you are and the work you have been given, and then sink yourself into that.” — Galatians 6:4 (MSG)
3. Obedience Opens Doors
Even when your numbers don’t make sense on paper, trust God. It’s crucial to remain steadfast in your beliefs and diligent in your actions, as divine timing often works in mysterious ways. When I focused on purpose and obedience, customers and collaborators started showing up without me trying to “sell.” This organic growth was both surprising and encouraging, proving that when you align your actions with your values, opportunities arise naturally. By prioritizing authenticity and integrity, I found that the right people were attracted to my vision, creating lasting connections that benefited everyone involved.
If you are willing and obedient, you will eat the good things of the land.” — Isaiah 1:19 (NIV)
4. Leverage Soul-Aligned Tools (Yes, Even AI!)
God doesn’t want us to hustle like the world. He wants us to build from a place of rest, where our creativity can flourish without the pressure of constant busyness. I use AI to support, not replace, my creativity, viewing it as an invaluable partner in my creative journey rather than a substitute for my unique voice. The clear distinguisher here, is HOW you use it. To me, it’s a tool to amplify my mission, enriching my ideas and productivity without compromising my authenticity, and it saves me hours of tedious work. I even use it to plan and schedule important tasks, which keep me on track and focussed. By embracing technology, we can streamline our efforts, allowing us to focus on what truly matters to us. We need to move with the times, but stay true to our values, ensuring that our innovations align with our spiritual purpose and uplift our endeavors. This balance creates a harmonious approach that honors both our divine calling and the practical demands of this modern world. Click HERE to view my recommended AI tools to get you out of hustle mode and into winning mode.
5. Know Your Core Values and Stay Rooted
If a business model or affiliate program doesn’t align with your values and principles, it’s a clear no. Understanding your core values is essential, as they serve as a compass in guiding your decisions and determining the direction of your entrepreneurial journey. When you prioritize alignment with these values, you ensure that every partnership you pursue resonates with your ethical standards and long-term vision. This not only builds authenticity in your brand but also fosters trust with your audience. By being discerning about the opportunities you engage with, you can cultivate a sustainable business that reflects who you are, ultimately leading to greater satisfaction and success in the long run.
Stand firm, and you will win life.” — Luke 21:19 (NIV)
Clarity brings confidence and allows you to make decisions that reflect your true self and aspirations. That is why I created a clarity tool to help women define their What, How, Why, and Who. This tool is essential for anyone starting out, or desirous to pivot whilst staying true to who you are at your core. Whether you are at the beginning of your journey or looking for your next step, having a solid grasp of your values can guide you toward fulfilling opportunities. I affectionately call her Clara – Your Pocket Clarity Coach. Consult her whenever you need a bit of clarity, whether the questions are big or small. With Clara by your side, you won’t feel lost in the decision-making process; instead, you’ll find empowered direction. Click HERE to access this invaluable resource and take charge of your journey.
Every chapter in our stories, including the painful ones, prepares us for God’s purpose in our lives. My journey from Betty’s Bay to making a global impact proves that our beginnings do not determine our future. Each experience shapes our character and teaches us valuable lessons, showing how setbacks can lead to progress and triumphs highlight our resilience. This tapestry of life highlights the beauty of our unique journeys and encourages us to strive for greatness, inspiring others to realize their own potential.
Ready to uncover your God-given purpose and build a business that aligns with your soul and values? Download the Roadmap to a Purpose-Driven Business and take the first step toward building a purpose-driven, sustainable online business.
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